A few weeks ago I signed up to join the Albert training course, an organization dedicated to environmental sustainability for film and tv. This is my journey of obtaining the training recognition and what it was like waking up at 3:30 AM to participate.
On Earth Day I published a commitment to creating content that prioritizes the environment. Click here to read how this training supports my outlined goals and what exactly my eco-goals are.
What Is Albert?
Albert is “the home of environmental sustainability for film + TV. This is the place to share, learn and act on our impact. [They are] leading a charge against climate change; bringing the film and TV industries together to tackle our environmental impact and inspiring screen audiences to act for a sustainable future.”
The Training I Completed
Albert offers Editorial and Production training. I choose to participate in Editorial.
What’s the difference between Editorial and Production?
Editorial focuses on more of the writing aspect and storytelling in the script whereas the production was more geared towards producers, directors, and lighting, camera, sound, post-production, production design, costume, hair, makeup, and studio/locations. Editorial training featured roles for the nonscripted producers, writers, and general creative directors or creative teams. I mainly operate on an editorial level with my job, the blog, and freelance contracts.
Future training goal
That being said, I’d love to eventually work towards learning and being trained for production, but I wanted to be realistic and make sure I didn’t bite off more than I could chew. I also wanted to learn ways I can make a positive change for the environment in my job and see that more immediately—instead of having to learn about all new ways of working and project flows outside of my daily work routine.
What Did I Learn In The Albert Editorial Training?
The main themes I learned with a focus on the writer’s role were:
- Working in climate change and environmental discussions if this isn’t the script’s main focus or theme.
- How to follow through on environmental creativity from page one to the end and how this may translate on screen.
- Ways the environment can be used as character development or as an arc.
- Building out and showcasing cultural references.
- Expanding the scope to working with other team members and the production staff.
How Will I Apply What Was Learned?
The two major ways I will be applying the training material will be by integrating the following points at a high level for my projects and then ensuring a system that can be templated for multiple projects.
1. Write positive environmental dialogue, actions, and social norms in campaigns, scripts, short stories, and other marketing deliverables.
2. Calculate and minimize future creative project emissions/footprint.
Albert Training Review
I highly recommend signing up for one of the free events, classes, or training on their website. I feel like this was 100% worth waking up at 3:30 am (timezones…yeesh!) because I now have a deeper knowledge set and feel more confident approaching content production. Plus, I appreciate the community aspect and knowing if I’m stuck on something or need support the Albert team is only an email away.
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