lululemon Men’s Campaign

BRIEF:

lululemon, the global athletic wear phenomenon, reached out to me for help with their campaign gearing up for launch. They were in need of digital deliverables to communicate their message and product to their secondary audience, men. lululemon needed content curated specifically around their male demographic’s summer sport/activity interest. Together, I brought to life their golf camping which highlighted their summer clothing items designed for a day on the green. This was my second campaign with the company.

SERVICE PROVIDED: CONTENT CREATION

  • Product and lifestyle photography
  • Social media posts: Facebook, Instagram, Pinterest