Crisis Management + Digitalizing a Print Magazine

BRIEF:

The Joyful Life Magazine is a luxury quarterly print publication designed for women ages 30+ navigating motherhood through a Christian lens while balling the demands of life. I was hired to offset the negative implications of COVID-19 and use my expertise in the digital marketing field to oversee the multiple departments and employees while creating a customized digital strategy the company could implement.

SERVICE PROVIDED: CRISIS MANAGEMENT

With the company on the brink of closing, I was able to aid in the option to keep the doors open.

  • Formatted a business model to transition the business from exclusively print to print and digital

SERVICE PROVIDED: DIGITAL STRATEGY

  • Oversaw website updates prorating content cleanup and more clear and clean bran and company communication
  • Established evergreen articles to generate traffic year round
  • Identified lead engagement streams: opt-ins, up-selling, course, etc.
  • Refined the affiliate network and affiliate marketing process
  • Created a monetization and advertisement plan which generated a 35% income increase
  • Helped solidify the brand message online to be more inclusive in daily communication with the readers/audience
  • Increased digital engagement by 125% across Facebook and Instagram
  • Created a user click-through experience, driving website traffic by 70% through Pinterest marketing and SEO strategy
  • Increased user website reading time from the original >45 seconds to over 2.5 minutes per average session

SERVICE PROVIDED: COPYWRITING

  • Newsletter copy
  • Social media copy