Creating A Cohesive & Clear Luxury Stemware Business

BRIEF:

CJF Selections is the official USA distributor of Grassl Glass. I worked primarily on the CJF Selections account, however, most of the strategies implemented and created were also translated to Grassl Glass with slight tweaks to fit the European market. When I began working with CJF Selections there was no online presence, official branding, system, or strategy aside from the e-commerce store to reach customers and industry professionals. There was confusion as to how CJF Selections integrated with Grassl Glass and present itself as a Grassl Glass competition instead of the official USA carrier of the products. CJF Selections did not want to implement a social media strategy as the CJF Selections customers due to age/specified means of receiving news preferred to communicate with emails and visit the website directly. My work revolved around navigating how to best reach, communicate, and engage with customers outside of social media to peak interest and convert that into sales.

SERVICE PROVIDED: BRANDING

  • Website redesign
  • Logo upload
  • Color scheme, font, and size guide
  • Brand photography in a lifestyle setting
  • Created new holiday wine glass packages that became bestsellers and are currently staples for the company: The Freedom Pairing and Bordeaux Pairing
  • Helped to streamline shipping systems
  • Helped to streamline internal communications between the USA branch and European headquarters

SERVICE PROVIDED: DIGITAL STRATEGY

SERVICE PROVIDED: COPYWRITING

  • Website copy
  • Email marketing and newsletter
  • Seasonal blog post
  • Press kits
  • Influencer guide
  • ITB report
  • Product descriptions

SERVICE PROVIDED: CONTENT CREATION

  • Photography
  • Product stying
  • Advertisement creation
  • Created a 6 week blog post campaign to introduce wine education to a secondary target audience and establish backlinks (view here)
  • Event planning for influencers and wine enthusiasts to attend and use for content creation on their blogs/platforms